ahmeer
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 | Subject: Obama’s ads in Burnout video game  Wed Oct 15, 2008 11:10 pm | |
| Video gamers who have recently played the racing game Burnout Paradise may find it offers more than a high-speed driving simulation: advertisements for Senator Barack Obama’s presidential campaign, above, have begun appearing in the game. Players of Burnout Paradise who are connected to the Internet are also connected to an in-game system that allows real-life sponsors to place advertisements on billboards and other surfaces in its digital world. Jeff Brown, vice president of communications at Electronic Arts, which publishes Burnout Paradise, said Mr. Obama’s campaign had purchased ads to run in the Xbox 360 version of the game, which he said is most popular among male players ages 16 to 30.
The EA representative said that the ads would appear in only 10 different states, most of them contested battleground states. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign. In the 2004 presidential election, all of those states except Wisconsin went to Republican incumbent George W. Bush. Mr. Brown said Senator John McCain’s campaign had not purchased in-game advertisements, but added, “There’s still three weeks before the election.”
Last edited by ahmeer on Wed Oct 15, 2008 11:32 pm; edited 1 time in total | |
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| | Subject: Re: Obama’s ads in Burnout video game Wed Oct 15, 2008 11:27 pm | |
| This is so cool! These game makers are being smarter and smarter! Mr Obama is also a great mind! This is just the start of way more to come. I can just picture the amount of ads that would be in a new grand theft auto. | |
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| | Subject: Re: Obama’s ads in Burnout video game Thu Oct 16, 2008 2:35 pm | |
| Any one who thinks Obama will lose, think again | |
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| | Subject: Re: Obama’s ads in Burnout video game Thu Oct 16, 2008 3:30 pm | |
| Holy shit next he'll be put subliminal messages in our favorite show......  | |
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| | Subject: Re: Obama’s ads in Burnout video game | |
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